Are Ringtones a Rip-off?
September 19th, 2006 byIn the UK if you are looking at ringtones on the internet the charges per ringtone normally range from between £3.00 - £4.50 per ringtone. Bearing in mind these ringtones are normally only snippets of tunes how is it that ringtone companies can justify their pricing?
In the US the average price for a single ringtone is $1.99. At today’s exchange rate that equates to approximately £1.06 per ringtone. A huge difference. Consumers in the US can get 3 ringtones for the price of our 1!
Most modern mobile phones now have the ability to play MP3 files so a cheaper option may be to buy the whole track rather than the 20 seconds or so that the ringtone companies sell.
A single track on iTunes could cost around 79p and bearing in mind this is the full track and not just a snippet it represents great value for money in comparison.
Now the ringtone companies may argue that in giving you the snippet you are getting the best part of the tune for your money. This may well be true but is also down to personal taste. What they think might be your favourite part of the song you may disagree with. With a bit of effort if you have the full track you can edit the file to your own preference and get exactly what you want.
There is a range of software available that enables you to do this, some free and some paid for. It’s something worth investigating if your someone who likes to change your ringtone often or want more choice of what’s available.
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1 Comment Add your own
1. Wouter | September 28th, 2006 at 5:18 pm
I agree that ringtones are a rip-off. In the Netherlands a ringtone costs €1,30 that’s about 0,87 pound. So in comparison to the USA and UK, it’s quite cheap. Fortunatly there are still people who buy them (I own a ringtonesite), but not the people from the UK (£ 1,50) or USA ($1,99). A total of 2,2% of the sales but 50% of the visitors is from UK and USA.
So you and I are apparently not the only ones who think it’s a rip-off.
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