Philip Nicosia

If you want to learn about search engine optimization then this is the place to start.

SEO Book.com
Search engine optimization and search engine marketing news. A new chapter every day.

• Help Improve My Google SEO Knol & Win a Free 3 Month SEO Training Trial
by Aaron Wall
24 Jul 2008 at 2:19am
Google launched their Knol project. I created an SEO Knol and need your feedback on how to make it better.

• Wordpress Automated Email Link Building
by Aaron Wall
22 Jul 2008 at 1:32pm
New Wordpress plug in to link beg to webmasters you reference in your blog posts. Would you use it?

• Use Custom Homepages to Build Routines
by Aaron Wall
22 Jul 2008 at 12:24pm
Patterns can be hard to break and hard to build, but if we give ourselves cues and reminders they are much easier to develop.

• Poor .info Domain Name Strategy, Afilias
by Aaron Wall
21 Jul 2008 at 3:57pm
Afilias trys to cure symptoms of the .info domain name condition.

• Robots.txt Overview, Generator, & Analyzer
by Aaron Wall
21 Jul 2008 at 2:21pm
We recently compiled a 6 page robots.txt primer and added a robots.txt generator and robots.txt analyzer to our suite of free SEO tools.

• Unintended Consequences
by Aaron Wall
20 Jul 2008 at 1:41am
Using self-selection to spread messages and ideas is typically easier than trying to force spreading them.

• The Value of Perception (and the Perception of Value)
by Aaron Wall
14 Jul 2008 at 2:31pm
A post about how marketers can build perceived value and how perception can become reality.

• The Grass is Greener…
by Aaron Wall
14 Jul 2008 at 10:39am
User generated content is often worth less than nothing.

• Misinformation / Information Pollution Adds Value to Paid Content Business Mo…
by Aaron Wall
14 Jul 2008 at 10:19am
Much of the common trade knowledge in the SEO industry is factually incorrect.

• Does Your Website Make People Angry?
by Aaron Wall
12 Jul 2008 at 7:05pm
Contnet that makes people emotionally charged is more likely to be seen than content which is bland.